The KelleeSetGo! Brand Proposal

Storytelling for Connection. Craft narratives that resonate with our audience. Share stories that showcase the human side of KelleeSetGo, connecting on a personal level. Engagement & Intelligence. Encourage discussion on platforms to create a community of thought leaders. Celebrating Milestones. Acknowledge achievements and milestones within our community with grace.

The Goal: 

Our Fitness Mobile App FITfind will let users Increase individual health (exercise) which will affect how users feel about their health by  giving them ability to easily find new local classes, on-demand online classes, and network with other users. 

MY ROLE & RESPONSIBILITIES

User Experience Designer • Information Architect • Interactive Designer • UX Writer • UX Researcher 

Developed user journey-maps, user stories, affinity maps, competitive analysis, wireframes, storyboards, using persona demographics and data from Usability Studies. Created low-fidelity and rich high-fidelity mockups and UI assets for user interface. Provided user research data for design of a responsive mobile application. Wrote UX copy for app.  

Exploring Children’s Illustration Styles with MidJourney AI

How to Create Whimsical and Captivating Artwork for Kids’ Stories Using AI PromptsI woke up thinking about children’s book illustrations and playing with different MJ (Midjourney) prompts.

It all begins with an idea.