This responsive website and mobile app redesign focused on user-centered UX research and copywriting. The process followed the Empathize–Define–Iterate framework and included user personas, empathy maps, storyboards, competitive analysis, marketing audits, wireframes, high-fidelity mockups, and an interactive prototype.
Empowering women through fearless storytelling and bold digital strategy. This project combined brand identity, audience personas, and content marketing to elevate KelleeSetGo into a movement—complete with SEO-driven blogs, social campaigns, and two flagship initiatives: Walk Into My Dreams and Take Your First Steps.
This mobile fitness app was developed using core UX design principles—emphasizing empathy, ideation, and iteration. The project includes user personas, empathy maps, storyboards, wireframes, prototypes, and usability testing, alongside competitive audits and value propositions to refine the user experience from concept to completion.
Project details coming soon.
Project details coming soon.
Project details coming soon.
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Hi, I'm daria, designer + writer in Austin, TX.
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