meehubinc - Daria Smith, Designer + Writer

My role

Social Media Specialist + Content Strategist

As the Social Media Specialist, I conducted a full brand and content audit, refreshed their digital storytelling, and proposed a scalable content marketing strategy.

What I did:

Developed brand personas, competitive analysis, and strategic messaging for digital campaigns
Created a social media content calendar, carousels, and short-form videos
Designed branded graphics and mockups for future merch and promo use
Drafted a style guide for digital and print consistency
Wrote website and social captions aligned with brand tone and audience segments
Integrated SEO and analytics insights to boost visibility

The Meehub Inc. Branding

The Challenge

Meehub Inc., a nonprofit dedicated to empowering underrepresented entrepreneurs, needed a cohesive digital presence to reflect its bold mission and community-focused brand. The organization lacked a clear content strategy, consistent visuals, and optimized messaging across social platforms.

To reimagine and clarify The Meehub Inc. brand identity with a focus on accessibility, empowerment, and strategic communication across digital and print platforms.

The Outcome

Key Deliverables:

Mini Brand Guidelines (visual + verbal identity)
Website homepage mockup with full section copy
Email newsletter copy and design concept
Social media post captions and tone guide
AcadaMEE program messaging refresh
Resource hub & learning layout concept

The Process

Creative Focus:

Clean, community-centered visual design
Clear brand tone: supportive, professional, and purpose-driven
Strategic CTA placement and campaign messaging
Integration of real-world applications (STEAM, training, leadership)

The Results

This self-initiated campaign showcases how a brand refresh can elevate clarity, inspire connection, and provide scalable assets for future outreach. The work reflects not only design and messaging skills but strategic thinking and vision alignment.