UX Design | Mobile app and Website
Certifications:
UX Design Professional - Google
Experience:
Freelance - Contract
15 years Graphic Design and Marketing
Garden Fever
UI UX Design Prototype
Project Overview
The product:
Design a responsive website and mobile app for local
a nursery that enables customers to do online shopping,
purchase, delivery, and pickup options due to the Pandemic.
Project duration:
2 months, 09-2021 to 11-2021
The problem:
New Covid-19 shopping rules slow process and shopping experience. 1. New (in-store) appointment shopping and curbside pickup scheduling. 2. Unorganized poorly executed website with no updated inventory tracking system or, 3. Online customer shopping.
The goal and solution:
• Build mobile app experience with product inventory and user shopping experience streamlined with new company COVID-19 rules.
• Improve user experience and online company presence with interactive design prototypes.
My role:
Lead UX Designer, UX Researcher
Responsibilities:
User Research, Prototyping, UI / UX Design
Pain Points:
Fast shipping and delivery options for personal and community projects
Online resources from veteran- expert gardeners or landscapers
Scheduling of curbside pickup
Adding items to favorites / Wish list for later purchase
Easy Booking for online / Phone consultations
Insights:
The usability Study included 5 participants, unmoderated, 25-30 minutes, 6 prompts, and 10 question
feedback. Insights from the Usability Study included customers’ needs and frustrations using the mobile app, and task
prompts with ease of navigation. Customers pain points included scheduling and booking options
for delivery during the purchase process as well as initial appointments for in-store shopping due to
Pandemic regulations.
