Email Marketing

Driving Traffic from Blog Posts, Social Media Posts, and Email Marketing Strategies.

The social media posts were used in repurposed content through video and email

newsletters based on the blog post content creation strategy. How do we optimize

exposure to the brand narrative, increase brand exposure, and drive traffic to the KSG

website? Brainstorming new ideas based on existing campaigns, segmentation, and KPI

SMART Goals is part of our strategy.

Blog post content was also used in the small social media images as a copy of a quote

with hashtags for the campaigns, CTAs, and social media following, where additional links

to the website for greater (CTR) click-through rates and website engagement increased

website traffic as part of the SMART Goals. In addition, the repurposed content is seen

throughout the images, videos, and email newsletter to make a more complete campaign

and content marketing strategy.

However, after completing a few repurposed mock-ups and redesigning social media post

content to ensure the look and feel were aligned with the KSG band guidelines and current

trends, newly designed content was presented to the Team. Improved content included

assets repurposed for different social media platform specs for posts, reels, and stories on

Facebook and Instagram, dynamic TikTok videos, and helpful YouTube travel videos.